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Our Approach to Digital Marketing is Centered Around Learning & Growing With Your Users

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Social Media Content

Your products and services must be on Social Media. It is where people are.

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It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.


What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. You can get started immediately—and even enjoy yourself in the process.

Here are six reasons why investing in social media is a wise business move.


Build Awareness

If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.

Define what you want to get out of social media to develop a social media strategy. Do you want new customers to discover your services? Do you hope to bring more local shoppers into your stores? By keeping your strategy specific, you can determine which social media channels are the best fit for your business.

Communicate Authority
Customers are increasingly savvier and more discerning about which businesses they support. Before making a decision, they’ll do a quick search to browse your website and social media.

Will they find an empty storefront or a rich source of information? Setting up robust profiles that you update frequently with relevant content will build your brand’s authority and make sure you make a positive first impression through social media, showing that your business is trustworthy, knowledgeable, and approachable.

Look for ways to demonstrate your expertise as a thought leader in your industry—like writing pieces related to your expertise or expanding on your company’s mission. By showing what your business offers and values, you will establish confidence in potential customers.

Show Authenticity
Customers aren’t interested in businesses that publish dry, corporate-style social media posts.

Instead, let your brand’s personality shine through in everything you share on social media. What does your brand voice sound like? How does it represent who you are?

Practice getting your tone just right, whether it’s casual and funny or formal and friendly. Be true to who you are, not who you think you should be. Followers want to see real people behind your social profiles. Show them.

Encourage Engagement
Social channels evolve, constantly releasing new features, and this rapidly changing environment can be intimidating for some business owners.

But remember: you don’t have to do everything. Play with new ways to connect with your audience, and give yourself permission to learn as you go. One day, you could post a series of Instagram Stories to give customers a behind-the-scenes tour of your office. The next, you could host a quick Q&A session via Facebook Live video streaming. Over time, you’ll get a better idea of your followers’ preferences.

You can create engaging video content for social media with a simple setup—good lighting, a smartphone, and a tripod. Also, do a test run before you go live to make sure your internet connection or hotspot has enough speed to avoid delays and interruptions.

Provide Support
Social platforms have successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.

Develop your reputation as a responsive, caring brand by offering support through social channels:

Create a system for tracking customer comments, questions, and complaints on social media.
Respond as quickly as possible to questions and concerns.
Go out of your way to be positive and helpful.
Listen to criticism and make customers feel heard.
Know when to resolve public conversations in private messages.
Grow Affordably
Marketing costs add up, and not every business can afford huge campaigns. But you can get a lot of value for your dollar with social media advertising. Your business, regardless of size or budget, has an opportunity to grow your audience and reach your objectives through ads on social platforms like Facebook and Instagram.

When building an ad campaign, know who you’re trying to reach and what goal you want to achieve so you don’t waste any of your budget on unhelpful advertising. Avoid overly salesy ads, and opt for content that educates or entertains (or does both at the same time).

Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.

How has social media proven to be a wise business move for you? Tell us in the comments below!

The post Why Social Media Is Important for Business Marketing appeared first on B Squared Media – Social Media Management.

Digital Strategy Roadmapping

Every strategy must be uniquely tailored to your business needs for the outcome expected.

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There is no one-size-fits-all approach when it comes to your digital marketing efforts. Rather, your strategy should be a compilation of different tactics served at the right time to the right audience.


Here are seven reasons why you need a digital strategy:

  1. Discovery: The first step of the process is the discovery stage. This is not only important because it informs the strategy, but also because it provides a time to reevaluate and optimize your company goals, current tactics, target audience and more.
  2. Eliminate missed opportunities: In the strategy process, you’ll be able to identify areas for better optimization and new areas to focus on. This helps eliminate any potential missed opportunities that could arise if you’d skipped the strategy stage.
  3. Truly reach your audience: The majority of people are constantly connected via their smartphone, laptop, desktop, and any other “smart” or technological items. If they spend most of their time online, this is where you want to be! Having a cohesive digital strategy allows you to reach your target audience more effectively, using the platforms they prefer to spend their time on. If you aren’t meeting your customers where they are — online — another company will.
  4. Digital differentiation: Discover ways to differentiate your company online through generating potential leads and nurturing current leads. Without a clear digital strategy, it won’t be a cohesive experience, and you won’t stand out from the crowd.
  5. Provide direction: A digital strategy will help you outline and create a clear path to strategic goals. It will also help you determine benchmarks to hit, and the tactics that will lead you to success. To do this, determine what success looks like for you and create your digital strategy around it to help you get there.
  6. Track ROI: One of the biggest benefits of a digital strategy is the ability to track ROI with the tactics put into place. It’s easy to keep track of your progress with analytics online. Plus, measuring every marketing tactic ensures a cost-effective strategy so you can create the capabilities to support your digital strategy and operations.
  7. Get everyone on the same page: An integrated digital marketing strategy establishes a vision that is aligned with every department. That way, everyone will be able to communicate a consistent brand message, resulting in a unified brand image.

These seven reasons to create a digital strategy are just the tip of the iceberg. Now that you know that having a digital strategy creates a plan to engage your audience and grow your business, turn that into action. It’s time for you to put digital first by creating a digital strategy that will transform your business.

Extract from Seven Reasons Why You Need a Digital Strategy

Audience Analytics

You can learn How many people come to see your website for more information or buying from you.

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The Importance of Google Analytics
Google Analytics is a very important digital marketing tool, but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Here are some of the reasons that you should be using Google Analytics to measure the success of your website.

Overview of All Channels

acquisition channels in analytics
Analytics shows you data from all channels that are directing traffic to your website, including:

  • Organic Search (SEO)
  • Paid Search (PPC)
  • Social Media
  • Referrals (Backlinks)
  • Direct Traffic

Being able to monitor all the platforms allows you to review what is working well in terms of advertising, and what isn’t. Having all the data in one place makes it easy to compare the different channels. If you are currently putting money into your SEO, PPC, or Social Media Marketing, you can monitor your ROI. Perhaps you need to find out how you can maximise your social media strategy. Or your PPC campaign is not performing as well as you thought. A look at metrics like bounce rate and time on page can show you if you need to improve your landing pages for better ROI.


Conversion Tracking

It’s all good knowing how many people have visited your site, and where they came from, but how do you know if those users are actually converting? Google Analytics allows you to set up goals to track when a user completes a certain action on your site. Regardless of how many users each channel is driving to your site, you need to know that this traffic is converting.


Customer Engagement

Engagement metrics such as bounce rate, average session duration can show website performance
Google Analytics has a number of features that allows you to review how well users are interacting with your website and content. These metrics monitor different aspects of the customer journey, showing how the customer has interacted.

Bounce rate – The percentage of visitors that navigate away from your website without interaction, after viewing only one page.

Pages/Session – The average number of pages each visitor has viewed (this does not include those that have bounced).
Average Session Duration – The average amount of time spent on the website by each visitor (again, this does not include those that have bounced).

You can also view these stats against individual pages, giving you a better idea as to what pages are performing well, and which may need optimizing to improve the user experience.

Device Overview
Facebook Introduces Product-Focused Collection AdvertsWith the introduction of mobile first rankings, this section has become even more important. As your website now needs to be mobile friendly if you want them to be included in rankings for relevant search results. Google Analytics allows you to monitor which devices your users are coming from, giving you some indication as to how well your mobile site is working in comparison to the desktop version. If you are receiving a similar amount of visitors from each platform, but less conversions on one, it may be a problem with the user experience of that version of the site.

Combining Data With Business Goals
Google Analytics data on its own can tell you a lot about website performance. This information can be very helpful. However, if you don’t know what you are trying to achieve, it’s just that: information. True performance tracking and improvement comes from comparisons on KPI’s against previously set goals. Do you want people to get in touch? Download your white paper? We’ve set out a handy guide on setting business objectives and how to break them apart to track performance: Digital Marketing Measurement.

Why Should I Use Google Analytics?

If you’re not already convinced, let us summarise. Google Analytics allows you to track many important metrics, covering all aspects. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device functionality. All these statistics show you what is working well, and more importantly, what isn’t. Once you identify any issues your site may have, you can create a solution. Google Analytics allows you the information needed to improve your website, and make it the best it can be.

Original article: The Importance of Google Analytics


Search Engine Optimization

The most rewarding long term strategy: SEO, be found organically without paying per click.

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Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.

SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?

These 12 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search Is Most Often the Primary Source of Website Traffic
Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.

Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website takes brands there.

2. SEO Builds Trust & Credibility
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

Quality backlink profiles.
Positive user behavior.
Machine-learning signals.
Optimized on-page elements and content.
But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.

3. Good SEO Also Means a Better User Experience
Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

4. Local SEO Means Increased Engagement, Traffic & Conversions
With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.

5. SEO Impacts the Buying Cycle
Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

6. SEO Best Practices Are Always Being Updated
It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hinderances.

The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.

Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so.

We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO pros help to ensure that is avoided.

7. Understanding SEO Helps You Understand the Environment of the Web
With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.

But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

8. SEO Is Relatively Cheap
Sure, it costs money. All the best things do, right?

But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.

9. It’s A Long-Term Strategy
SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.

As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.

10. It’s Quantifiable
While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.

The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken.

Still, it is worth understanding how certain actions are supposed to affect performance and growth, and hopefully they do.

Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge.

Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf.

There’s no better way to show the success of SEO, either. We all know the data never lies.

11. SEO Brings New Opportunities to Light
High-quality SEO will always find a means of discovering and leveraging new opportunities for brands to, not just be discovered, but to shine.

Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it: becoming a stakeholder.

The better a brand is understood, the more opportunities will arise to help it thrive. The same can be said about SEO.

12. If You’re Not on Page 1, You’re Not Winning the Click
It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.

A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.

What’s this mean? Two things:

If you’re not on Page 1, you need to be.
There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.
Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.

Original Article: 12 Reasons Why Your Business Absolutely Needs SEO

Localization -Going Global-

Going Global requires to present products and services in more than one language.

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Sell Globally – 15 Tips for Building Your Global Growth Strategy

For most growth-minded business owners, conquering their local market is only the beginning. Their ultimate goal is taking their idea and expanding it across the world.

This may sound ambitious, but going global has benefits. You extend the sales life of products, reduce dependence on one market, and expand and grow your business. For this effort you can generate more revenue.

While expanding is no easy task, it can be done for businesses of all sizes if they follow these 15 tips.

1. Build a solid foundation.
Before you can start expanding overseas, it’s necessary for you to have a solid foundation at home. Do you have enough resources? Is your All-Star team ready to juggle both your new overseas venture and your existing local customer base?


Is you’re business is financially and structurally strong? You need a staff who is ambitious and entrepreneurial. These attributes place you on a solid foundation to be able to support global growth.

2. Perform an internal business analysis.
Even though you have a solid foundation intact, will your business succeed in new markets? An internal business analysis can help you figure fact from fiction with actual numbers. The audit helps you identify your specific resources, capabilities, core competencies, and unique value proposition.

Do you have a customer base in the country or countries that you want to enter? Market segmentation can assist with this.
Is there a demand that is not satisfied by a local company? If you’re uncertain, perform a gap analysis.
Will the local market purchase your product or service? A SWOT analysis can clue you in.
What’s the market size and how long will it take you to achieve your targeted sales?
3. Develop an international strategy and business plan.
Globally, it’s vital to remember each market is distinct. The market has their own cultural, economic, market, and governmental environments. You need to create a localized strategy and business plan.

The plan will help improve the odds of success in various local markets. The plan will also integrate with with your corporate strategy and objectives.

Define your short, medium, and long-term strategy.
Defining attainable and specific goals and objectives. Have metrics that will measure your progress, as well as the cost/benefits.
Complete the business model and structure. For example, do you want to build a separate company, a branch, or a sales office?
Create a top-down annual budget.
Develop a tactical project plan that contains commit dates.
4. Speak the language and break down cultural barriers.
Thanks to tools like Langify and WindRose, eCommerce sites easily convert content into multiple languages. Shopify experts on ShopPad say that “Having access to multiple languages for your store and related content related to your store is a must.” This even includes emails and availability to search engines. Shopify explains the options needed to open that gateway to international customers.

“Luckily, the Shopify app store has access to apps that will cover all of your language setting needs. These apps are vital for allowing customers to understand the store and what they’re purchasing.”

If you really want to step-up your game, you’re going to have to work with locals who are familiar with the cultural and language problems.

This doesn’t mean that you have to necessarily have to have boots on the ground. You can hire someone who has immigrated from or studied in the country. If you do need boots on the ground, you can always outsource tasks like translation or marketing. Find someone who genuinely loves this new culture you are embracing.

If you have the budget, hire a specialized consults for that market. Personally travel to these countries, and attend international trade shows and conferences. You will want to increase your knowledge — and fall in love with the new home for your products and services.

5. Differentiate your products.
Since you’ve already conducted a gap analysis, you should be able to effectively market-ready your offerings. Have them stand out from both local and foreign competitors.

Focus primarily on:
Government and industry specific regulations so that you’re positive that you’re in compliance. Also obtain any necessary certifications.
Determine if your products have to be “localized.” For example, does the name of your product when tranlstated mean something offensive?
Initiate a patent and trademark review.
Launch testing and quality assurance reviews that are based on local standards.
Consider hiring a local logistics and distribution network who can sell and market your product. If go with this option, then you need to figure out how your product will get to them.
6. Prepare your organization.
Remember the cultural, economic, and governmental conditions that you have to take into consideration when going global. Eliminate your mindset of, “one-size-fits-all.” Prepare a more flexible organization. Motivate employees to help you achieve the plans that your company has put into place.

Established policies and procedures that comply with both local requirements and your company policies. You can also offer competitive benefit and compensation packages to attract local employees. Develop a local technology infrastructure, and consider outsourcing functions like payroll or human resources in that country.

7. Develop a comprehensive, cohesive marketing strategy.
This strategy will addresses situations needed in a global sales strategy. It will include sales delivery, branding/value proposition, marketing strategy, marketing programs, and even pricing.

When put together this strategy will differentiate your business. You want your business to have local acceptance and growth.

You can develop this strategy by answering the following questions:
What’s your ideal sales model? Is it direct, indirect, OEM, distributor, hybrid?
What’s your sales methodology; solution, feature, consultative, price?
Are you going to use a parent band or launch a new brand?
Have you developed a comprehensive marketing plan and established KPIs.
Have you evaluated your pricing model?
8. Get legal documentation in order.
There are some countries that are extremely litigious. This means that before you can start operating in their country, you’ll have all necessary legal documents in order. It’s best to address these legal matters as soon as possible. This protects against facing any risks and liabilities.

Start by:

Researching the regulations regarding your industry so that you can obtain the proper compliance and certifications.
Having local commercial agreements.
Performing general corporate services – customs, shipping, and dispute resolution.
Maintaining well-documented corporate records and governance
9. Address any tax and compliance issues.
Nicole Fallon write in Business News Daily. “If you think it’s difficult to navigate the various tax codes and business regulations from state to state, try selling in another country.” For starters you need to adhere to the tax regulations established by both the IRS and foreign entity you’re moving into.

Fallon adds, “banks may be hesitant to deal with a U.S.-based account due to the administrative burden. You might need to set up a separate, foreign business entity. Check a bank account to make handling transactions worth while for the banks.”

Finally, there are varying compliance issues. For instance, in Europe your instructional manual may have to include around 24 different languages.

To help alleviate this concern, consider outsourcing your accounting and bookkeeping tasks, build relationships with local banks, and prepare your report sales and VAT taxes.

10. Tap government and private sources of financing.
Financing is always a concern when expanding. You could turn to traditional sources of funding. You may need loans, lines of credit, investors, or grants. Securing financing from banks that deal specifically with helping businesses expand globally. Places to start; the Export Import Bank of the U.S. Ex-Im Bank, MB Financial Bank and MB Business Capital.

Ask your local sources if they’re aware of any banks in their native country that can help with financing as well.

11. Think about invoicing and accepting payments.
Whether you have foreign clients, suppliers, or vendors, you’re going to have to issue invoices. A cloud-based invoicing platform available in multiple currencies and languages makes this seamless. Another safe option would be to use the blockchain. It accepts a cryptocurrency like bitcoin which is faster and less expensive than traditional cross-border payments.

12. Prepare your final budget.
Create a 3-year budget, along with your 12-month business plan. Includes key performance indicators to share with lenders, stakeholders, and your team.

Don’t forget to update your information every 6 months, perform quarterly reviews, and set-up a real-time budget.

13. Build strong relationships with local businesses.
Find local partners. You’ll want distributors or complementary businesses in your new market. This will give you a competitive edge and open the door for more opportunities to grow.

One important thing to keep in mind is that you should vet these partners by launching a “deep dive” and due diligence investigation.

This may sound complicated. Turn to specialists like Infortal Worldwide, who’s information is going to drastically reduce global business risks.

A due diligence investigation involves solve levels that include:
Level I: consists of checking individual’s and company names through several hundred Global Watch lists. Check and clear anti-money laundering (AML), anti-bribery, sanctions lists. Couple with other financial corruption and criminal databases.
Level II: supplements Global Watch lists. You will find a deeper screening of international media.
Level III: involves diving deeper into the background of an individual or company. You’ll need boots on the ground for this investigation.
14. Be consistent with branding, but adapt to the environment.
While it’s important that you stay true to your brand, you may have to adapt your sale’s approach. Different cultural norms and customer needs may change your entire marketing, packaging, or entire product. That’s okay, you are here to build a business.

Take McDonald’s, for example. They’re a successful global brand because they offer region-specific menu items. We may be eating burgers here in the States. Obviously that’s not acceptable in a country like India. Instead, there are more vegetarian options. While the overall brand is the same, McDonald’s knows how to successfully adapt to locally environments.

15. Consider the impact of any new ideas.
Finally, you and your time are going to have to develop. Be receptive to new ideas. What has worked domestically may not fly internationally. And, that could ultimately prevent you from growing globally.

“As you ‘spitball’ new ideas, someone definitely needs to think about scalability to your international territories — usually you,” says Mike Zani. This is Zani CEO of business consulting firm PI Worldwide speaking to Business News Daily. “Time zones, language and cultural appropriateness all need to be considered when you branch out internationally. If you don’t do this ahead of time, you run the risk of offending your international partners. Don’t appear to be more concerned about yourself [than] them.”

Originall Article: Sell Globally – 15 Tips for Building Your Global Growth Strategy

By John Rampton


Position your product first right when people are looking for products and services using Google

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The major advantages of advertising are:

  1. introduces a new product in the market
  2. expansion of the market
  3. increased sales
  4. fights competition
  5. enhances good-will
  6. educates the consumers
  7. elimination of middlemen
  8. better quality products
  9. supports the salesmanship
  10. more employment opportunities
  11. reduction in the prices of newspapers and magazines
  12. higher standard of living!

The benefits derived from advertising are manifold. It is one of the most important components of the marketing process.

This is beneficial to manufacturers, traders, consumers and society as a whole. Advertising offers the following advantages.

(1) Introduces a New Product in the Market:
Advertising plays significant role in the introduction of a new product in the market. It stimulates the people to purchase the product.

(2) Expansion of the Market:
It enables the manufacturer to expand his market. It helps in exploring new markets for the product and retaining the existing markets. It plays a sheet anchor role in widening the marketing for the manufacturer’s products even by conveying the customers living at the far flung and remote areas.

(3) Increased Sales:
Advertisement facilitates mass production to goods and increases the volume of sales. In other words, sales can be increased with additional expenditure on advertising with every increase in sale, selling expenses will decrease.

(4) Fights Competition:
Advertising is greatly helpful in meeting the forces of competition prevalent in the market. Continuous advertising is very essential in order to save the product from the clutches of the competitors.

(5) Enhances Good-Will:
Advertising is instrumental in increasing goodwill of the concern. It introduces the manufacturer and his product to the people. Repeated advertising and better quality of products brings more reputation for the manufacturer and enhances goodwill for the concern.

(6) Educates The Consumers:
Advertising is educational and dynamic in nature. It familiarises the customers with the new products and their diverse uses and also educates them about the new uses of existing products.

(7) Elimination of Middlemen:
It aims at establishing a direct link between the manufacturer and the consumer, thereby eliminating the marketing intermediaries. This increases the profits of the manufacturer and the consumer gets the products at lower prices.

(8) Better Quality Products:
Different goods are advertised under different brand names. A branded product assures a standard quality to the consumers. The manufacturer provides quality goods to the consumers and tries to win their confidence in his product.

(9) Supports The Salesmanship:
Advertising greatly facilitates the work of a salesman. The customers are already familiar with the product which the salesman sells. The selling efforts of a salesman are greatly supplemented by advertising. It has been rightly pointed out that “selling and advertising are cup and saucer, hook and eye, or key and lock wards.”

(10) More Employment Opportunities:
Advertising provides and creates more employment opportunities for many talented people like painters, photographers, singers, cartoonists, musicians, models and people working in different advertising agencies.

(11) Reduction in the Prices of Newspapers and Magazines Etc:
Advertising is immensely helpful in reducing the cost of the newspapers and magazines etc. The cost of bringing out a newspaper is largely met by the advertisements published therein.

(12) Higher Standard of Living:
The experience of the advanced nations shows that advertising is greatly responsible for raising the living standards of the people. In the words of Winston Churchil “advertising nourishes the consuming power of men and creates wants for better standard of living.” By bringing to the knowledge of the consumers different variety and better quality products, it has helped a lot in increasing the standard of living in a developing economy like India.

Originaly published in Advantages of Advertising: 12 Major Advantages of Advertising– Explained


Workshops & Training

Modern Marketing requires you to understand the basics to get the most out of it.

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Digital marketing is important for small businesses because it helps to generate more leads and sells faster at a lower cost than traditional marketing and also the data generated by digital marketing tools and platforms help to plan future marketing and ad campaign.

There are various benefits of digital marketing such as cost-effectiveness, ease to get target audience, fastest lead generation methods, outstanding marketing tools, and platforms, real-time marketing campaign data analysis, good landing page conversion rate, remotely available skilled workforce and digital content, etc. are reasons to begin with digital marketing to grow business or expand the product line.

Digital marketing playing the role of a communicator with potential customers through social media, search engine, email, content, videos, infographics, images, podcasts, ebooks, newsletter, etc.

The proof is that no one wants to use a mobile, computer and tablet if it is not connected to the internet. Information technology has changed our lives and now it’s changing traditional marketing methods into digital marketing. How digital marketing works? You can learn it by learning about What does a digital marketer do every day?

But what are the reasons for the growth of digital marketing? Why it’s so much important to grow a small business. How is digital marketing changing the methods of selling and buying? So friends, If you’re interested to learn why digital marketing is important with explanations and examples then stick to this article and let’s get started:

1. Digital marketing has transformed the ways to reach customers:-
Information technology transformed the ways to connect, communicate and get customers. Google and Bing are used by billions of people in cities and villages worldwide to find relevant information, products, services, and daily life business solutions. This gives birth to a new kind of method to reach customers, known as search engine marketing (SEM). Google is a leading company in the world providing search engine marketing tools, methods, education, and real-time data analytics.

They are able to do it because they are getting a billion users each day through mobile, computer and tablet to find information and business solutions. That’s why they are providing PPC digital marketing campaigns for all kind of small and big companies. And it’s growing day by day.

So that to get customers to your offline/online store or to market tour/travel packages, to promote offline/online degree courses or to advertise real estate business or to get customers to any type business it’s important to use digital marketing. Especially if you want to get genuine buyers/clients and have no budget problem then search engine marketing is the best and fastest lead generation digital marketing method for your business.

You can use digital marketing methods anytime to promote and grow your business. But you can’t ignore it. Your competitors and industry leaders are already using digital marketing tools and channels. And that’s why it’s important for any small business owners to start digital marketing as early as possible before competitors take over every leads and keyword on the search engine.

Related: Importance of Search Engine Optimization for Small Business Website

2. Content is consumed like a portion of food and drinks on the Internet:
It can be funny, but it’s true that people are hungry. They want fresh and new content. People start using mobile and internet when they wake up. They will use it all day long. and they even check updates while they sleep. It’s too much for common people when they only use it for consumption.

Behind the creation of digital content, there are digital marketing companies, marketers, managers, bloggers, social media marketers, graphics designers, video bloggers, affiliate marketers, and small business owner etc. They are creating content that impacts people positively. They are doing it because the demand for digital content is higher and there are billions of people use the internet for a hundred types of solutions.


Related: Uses of the Internet in our daily life Everyday Internet Impact

How does it work? See the following example:

A Gym & Fitness Center can post “Top 10 ways to lose weight without medicine in 30 days” article on the business website. Now if the content is good, optimized with keywords and unique then it will take the min. 7 hours (as per my own research) to rank in top 10 google search results. The result is that the gym & fitness center website will be able to target the interested audience from search engine to website or landing page.

Now each article contains some kind of call to action, such as we’re are providing “complete fitness solutions for housewives, busy professionals. We’re located in abcd area if you’re interested to join our 30 days programs then contact us or click below or fill out the form.”

Now, this method is called content marketing. And when the user fills the form and clicks to call, then it’s called lead generation or traffic conversion method through content marketing on the business website.

Now the gym and fitness center business will apply a similar strategy on social media. They will create attractive graphics, images to highlight weight loss tips. And mention the brand at the end.

Now they will create similar strategies to attract customers to their fitness center on YouTube, emails, PPC Ads, Display networks etc. It’s because people not only searching on Google but watching YouTube videos related to weight loss, following display ads, links etc.

They display the product and its benefits in front users creatively. And it’s working for decades on the internet.

Now what you think, is digital marketing is not good? Is it not important for your business? Is it not important that you learn to market the benefits worldwide web?

3. The effectiveness of Digital Marketing Tools:
Many people move to digital marketing due to the effectiveness of digital marketing tools. Following are the examples:

Google Analytics in which you can measure advertising return on digital marketing investment, track users behaviors on Pay Per Click marketing campaigns, website, articles, product page and referral links etc. People don’t find it in traditional marketing and that’s why they are interested in the market and sell online. That’s why digital marketing is important.

Google Keyword Planner: You know what your potential customers are searching on google. What keywords you’re ranking for such as “ayurvedic weight loss medicine” or “ways to lose weight without medicine”.

In digital marketing, keyword means “What people are searching on Google”.

Now with the help of the keyword planner, you can create marketing strategies. You can find out your local, national and international competitors. You can research new marketing locations and promote your products.

The benefits of keywords research through google keyword planner for Google Ads that you can only pay for the target audience and you only pay when someone clicks. And in most the cases the click on your SEM campaign is from potential customers. It will save your money, manpower, distribution time and reduce the cost of conducting business. And you will be able to generate more profit. That’s why digital marketing is important and million people doing it already.


There are various digital marketing tools & templates that marketers can use for keywords research, website search engine optimization, link building & tracking, email marketing, social media marketing, and digital marketing automation that will help your business and digital marketers to generate leads.

4. Social media websites are like personalized news channel :
Social media is the biggest part of the popularity of digital marketing. People use social media for sharing. People share almost everything on social media. People have time for social media channels than traditional social bonding. People want to know what’s happening around them socially, politically, economically, personally and environmentally.

Social Media is like 24*7 personal news services. You give personal news and get personal news. Everything comes to you based on your interest. And people have a million interests.

Social media websites use the data of its users to distribute digital marketing services through sponsored posts, pages and etc. That’s why digital marketers and businesses are interested to advertise and promote business on social media. It’s because they can target audience for products/services based on location, interest, age, budgets, call to action.

Nothing is free on the internet. Social media websites are free to use for its users generally but behind the scene, they are paying through their data. And most social media users don’t know how this happens and almost more than half of users don’t care about their privacy. They like, comment and share the way they are getting the things.

Everyone has different intentions behind the use of social media. Some use it for learning, some use it for data collection, some use it for social development, some use it for show of personal achievements, some use it for fun, some use it for entertainment, some use it for social disturbance, some use for evil politics, some use to track people for different reasons and that’s why some use it for marketing. And the owners use it to earn money from marketers.

The uses of social media generate data for social media companies and websites. They use to distribute their advertising services and products. It’s very simple. Everything on the internet that you use to generate various types of personal and business data. And the truth is that “Data is the first chapter of information technology and computer science”. It’s not a surprise for IT companies and IT professionals.

Information Technology start and end from data. It’s little technical but for your comfort, I will say that Data is gold in today’s time. Data is the new currency. And it’s the biggest reasons behind the success of social media websites.

Social media impact our life positively and negatively. In a positive way, it’s very good that we get personalized information, products, and services in our timeline. In a negative way, we started to use it to communicate and share personal things with friends, but we end up with public and trolls.

In conclusion, social media is not that harmful, until you know what you’re doing.

So is it important for your businesses and digital marketers? Yes, It’s helpful for people to get personalized content, products, and services. That’s why it’s social media. People are more engaged with products when they see that 100 people already liked/reviewed it.

But it’s not guaranteed that people and marketers don’t use it for selling fake products, news. I said, already that everyone has different intentions. And intentions haven’t been controlled by technologies so far and even the creators don’t know how to control.

Anyone can say, lots of negatives. But only a few can use it positively. They can be small business owners, big companies, news media, politicians. People always adjust everything. But it’s good that the right people get, right products, services, and information on social media. They can review it, investigate it, research it, ask and able to knows people opinion.

That’s why social media is very helpful to market good products and services more than any other digital marketing channels. It’s because people are connected to the brand and it’s a message. That’s why social media marketing is important in digital marketing.

Related: Importance of social media marketing in business success

Impact of social media on school and college students

5. The exponential growth of online communities:-
There are online communities that keep people connected with motives. It can be a blog, youtube channel, social media page & profile. People like to connect with people who have similar interests and goals. It gives birth to affiliate marketing. And people like to buy from the people they are following and respect.

Business owners, marketers create communities based on their product and services goals. They share, distribute and promote products based on their user’s goals and marketing strategies. They are able to do it by designing attractive content to get qualified prospects into leads and customers.

And it’s the very effective online marketing method that came from offline. People like to buy product and services offline through referrals. When someone needed a professional, he would ask his friends and relatives.

Facebook pages, forums, bloggers, Pinterest, youtube, affiliate marketing, display ads, and almost everything is personalized and automated according to the users. And you can also use it to get customers and grow your business.

Almost every internet users use email. And as I told above that it generates data. Promotional emails, newsletters attract people. When people get something useful and meaningful they subscribe to that blog, youtube, channels. Businesses use this method on their website, youtube channels. They try to get email id by selling you some kind of secret. Later, they will consistently provide valuable information and that build a strong relationship with the brand. That’s why email marketing and online communities is an effective method to connect with potential customers.

Here you can learn more: Uses of Email in Business Communication

6. Busy lifestyle:
Availability of online education and tools that help people to find the best solutions online before they even search on the local market.

In today’s lifestyle, people don’t have time. People are earning a living. The cost of living is higher today than 20 years ago. The decrease in the interest rate from banks, higher inflation rate are the reasons that people look for solutions, products, and services online than offline. They don’t want to spend 1 hour only to search for someone shop and mall. Even 1 hour after that for selection.

Now everything is online and even they search, select, order and pay on the go the best watch, jeans, computer, laptop while they are traveling to home. That’s why it’s important to use digital marketing in today’s time for small business owners and marketers.

A Search engine is a new brain for people. They want to get information and knowledge. And many use it for 24*7 entertainment. Now you need to think about how you can use available consumer information. And how you connect and create products and services to connect with people interest and market trends.

In today’s time, there are innovative business technologies available to everyone. Cloud computing, artificial intelligence, IOT are the next generation of technologies. That has to evolve. And digital marketing through artificial intelligence and predictive analytics will become revolutionary in a few years.

Digital marketing is also important to break the monopoly. There are only a few companies, tools and methods to connect with customers. And there are many big companies have a monopoly on every platform. It’s tough for digital marketing beginners and small business owners to compete with big brands. But it’s not that difficult. Google Ads, Facebook Marketing, Email Marketing, YouTube, website, apps are the ways that enable every small business owners and digital marketer to connect and communicate with customers about the products.

At the end the biggest proof, why digital marketing is important for your business, It’s because the Google, Facebook, YouTube, LinkedIn, Twitter etc. are successful in providing digital marketing channels, services, and platforms for businesses. Earning a billion dollars in profit each day. If these companies and their platforms were not effective for consumers and sellers I don’t think any wise businessmen use them or they were profitable.

That’s why digital marketing is the demand of time. Customers want to see you and your business capacities. Now the decision is yours. Everything will start by learning and mastering in one/two platforms. Such as keyword research + search engine marketing+lead conversion, data mining + email marketing, business website + blogging keyword research + SEO etc.

Start small and make it big.

From Original Why digital marketing is important for small business

Website Development

Your website is your “castle” on the Internet, has to be solid and functional, need help? talk to us.

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Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company`s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company`s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per- click advertising programs.

Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before entertaining the idea of leaving the comfort of their own home. Websites usually provide a map and directions to company`s shops or offices, for visitors to less likely have trouble finding your location. Another important reason why having a website to represent your business is to give you credibility. By building a website, you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of- mouth about your business is likely to spread. Which in turn, delivers more repeat and new business. A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can`t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.

Websites are also available and accessible 24 hours a day, every day of the year. Because of this,your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an invaluable and always-available resource for information which would otherwise only be accessible during your company`s business hours. A website with an online shop can provide a dramatic boost in sales. Before the internet era, people spend so much time wandering aimlessly in malls looking for stores that are available to shop in. Websites provide solution to this problem, bringing the shops to you, in the comfort of your own home and lets you shop for the products you’re looking for. Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase. Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in.

A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain. If you don`t have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.

The bottom line is, it is imperative for every business to have a website. The more professional your website is, the more advantages you can gain.


Email Marketing

Is email marketing dead? Nope! We still need and want to receive emails about what we care for.

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With all the ways to interact with your customers, whether through social media, face-to-face, or other channels, it is easy to overlook email marketing. If your business is not actively building a database of customer emails, you may be setting your business up for digital failure. But what exactly is email marketing?

Email marketing is more than a regurgitation of your latest blog post(s). That is not email marketing. Proper email marketing delivers the right message at the right time to the right audience.


What is Email Marketing?
Before we get into why email marketing is important for your business, let’s understand exactly what is email marketing. Email marketing is a way to reach your customers or prospective customers through email who have given your business explicit permission to contact them.

As Spiderman’s uncle said, “With great power, comes great responsibility.”

This definitely applies to email marketing. So many businesses (likely your competitors) do not use email marketing responsibly. Just because you have permission to email someone does not mean you should constantly blast them with your latest blog posts or sales pitches.

Instead, you need to use email marketing responsibly since it is such a powerful channel. Let’s take a look at why it is so important for your business.

Targeted Marketing Opportunities
Unlike many other marketing opportunities, when properly implemented, email marketing can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring. This will allow you to define various milestones or actions that a user exhibits through interactions within emails or your website. Once a user has met the criteria you have defined, you can then follow up with them with targeted messaging to further drive them down the funnel.

For example, let’s say that you send out an email that contains information on a sale you are having this month. You have also setup lead scoring to know who has bought something as a result of this email and someone who has not. What you could do is find out if a user clicked a link in your email, viewed the product, but did not complete the checkout process. Your email marketing software could then follow up automatically with these users with an email (possibly a discount code) in order to entice them to purchase.

For those that did purchase, they could be placed into an email campaign that could provide tips and tricks on how to use the product they just purchased. Perhaps, if the product they purchased has a steep learning curve, you could offer a series of emails that are essentially an on boarding process.

More Personal and Targeted than Social Media
While there are many benefits of using social media for your business, there are many of your customers who might not use social media. However, these people more than likely have an email address.

There are numerous ways to capture a customer’s email address. A few ways are having a form on your website, asking them during the account creation or checkout process, or even asking them during a phone call. Pair their email address up with a first and last name and you have the foundation set for sending personalized emails, meaning you could dynamically insert their information within emails or subject lines.

Once you have the basic contact information from a customer, you can implement progressive profiling to gather more information. For example, let’s say that you are a realtor and want to send an email out about an ebook called “7 Tricks Your Realtor Doesn’t Know”. However, to get this ebook, you need some additional information from the user. Perhaps, you are interested in knowing if the user is interested in buying or selling in the next “X” months. Or maybe, you want to know what price range they are interested in buying or selling for? No matter what you ask, keep it short in length and questions (probably no more than 3 or so). The user submits the form, they get the ebook they wanted, you get the info you needed.

Just think of the ways you can use this additional info to provide targeted and personalized messaging to your customer database. Once you have gained additional information, you could put certain users into new nurturing campaigns to continue the email marketing relationship. For example, you know who the buyers are instead of the sellers and you could message each accordingly. Pretty cool, huh?

While you can segment users manually in some social networking sites like Google+, it is much more laborious than with email marketing. On top of that email marketing is very scalable in this respect.

Data Driven & Measurable
Knowing what works and what doesn’t is key to the success and improvement of a marketing campaign. With email marketing, you get insights into your initiatives.

Insight into a metric like open rates which is what percent of users who were sent an email actually opened the email you sent. One key factor in improving open rates is having an intriguing subject line. Whether it is having personalization in the subject line, or text that makes it impossible for them not to open, having an eye catching subject line helps to create higher open rates.

Another metric your business can track is click through rate (CTR), which is essentially what percent people clicked on a link within the email. If you are really doing email marketing right, you should split test different calls to actions (CTA) within your email copy (and even subject lines). Knowing if one particular phrasing works better than others in generating click throughs, can provide exponential results to your campaign.

Having access to these and other metrics help your business keep tabs on what is or is not working in your email marketing initiatives.

Permission to Contact Prospects & Clients
Let’s face it, it is much easier to see results by contacting those who want to hear from you. This is done very easily in email marketing by having users confirm their email address after they submit it to your business. This is called a “double opt-in”, meaning that not only did the user submit their email address, but they are confirming they did so by logging into their email and clicking on a verification link you send them.

By clicking this verification email, they are granting you permission to contact them via email.

Now that you have their permission, you must be conscious of how often you email them as you don’t want to flood their inbox with your messages. Users will start to ignore your emails, or worse unsubscribe completely from your email list.

With the permission to email, your business can do a number of things with email marketing. You can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.

Stay Top of Mind
Email marketing allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them. Whether this is a link to your latest blog post, an email asking them questions relating to your industry, or even an update on new products coming out in the near future; using email to stay connected to your customers keeps your brand in the forefront of their minds.

With the personalization of email, you can tailor your message to be warm and friendly and not cold, stale, and corporate. The personal touch will help them connect with your company on a personal level and not think you are just interested in having them buy something. This ultimately builds relationships, loyalty, and trust among your subscribers.

Generate Sales
At the end of the day, your business is about making sales. You have probably heard the phrase, “the money is in the list.” The list they are referring to is your email list.

Email marketing can be a channel to help you increase sales when implemented properly. I am not talking about blasting your list with sales pitch after sales pitch. That won’t work out too well. Your business needs to use email marketing the right way. The smart way. To do this, I suggest pairing up your email marketing with a marketing automation platform, allowing you to put your email marketing initiatives on overdrive.

Through lead scoring, progressive profiling, and well defined email campaigns, your business can know when a customer is primed for a purchase. Knowing where your customer is in the funnel through lead scoring will give you insights on when to be more aggressive with sales based messaging.

Being able to lead the customer further down the funnel on their own terms is a powerful tool. By allowing them exhibit certain actions before hitting them up for a sale will not only make your customer happy, but your bottom line as well.

Cost Effective & Affordable
You might be thinking that email marketing sounds great and all, but with all these features, it is surely an expensive strategy? Sure there will be some initial up front setup and implementation costs, but once once the foundation is set, the ongoing maintenance cost is minimal compared to the return.


Video Marketing

Video has proven to be the most effective way to present your products and services.

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According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?

The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons why you should use video marketing right now.

1. Video Boosts Conversions and Sales
First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it.


Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.

[adinserter block=”6″]

2. Video Shows Great ROI
To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!


I Learned All My Youtube Marketing from Epic Meal Time (and You Can Too!)
youtube marketingYes, you read that title correctly. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. As with all successful YouTube channels, they had to build their own channel themselves. There was no network backing them or an executive producer coming on board to show them the ropes. There wasn’t even anyone with any real experience!

Read the full story…
3. Video Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:

The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.

Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.

Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.

4. Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.


Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.

5. Video Appeals to Mobile Users
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.

mobile video views

Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.


The growth of mobile video means, brands need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.

6. Video Marketing Can Explain Everything
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.

Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.


Make sure you use a process that will get you results. Use these 20 pre-production steps to make your video content stand out from the rest. Check out the essential tips and examples of best practices on how to make a product demo video.

7. Video Engages Even the Laziest Buyers
Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.


Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!

video marketing statistics


8. Video Encourages Social Shares
In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.

Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.

However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.


Bonus Tip 1: Video Ads Work Wonders
Hear this: the average click-through-rate of video ads is 1.84%. That’s the highest CTR of all digital ad formats! And for a 15-second non-skippable YouTube video ad the completion rate is 92%. For skippable video ads, the rate is 9%.


Video ads are also highly effective on social media platforms. Facebook, clubbed with Nielsen, projected the value of video ads on its platform. They learned that 74% of the total Ad Recall can be achieved already within the first 10 seconds of the video. So, fight against banner blindness by making video ads instead.

Bonus Tip 2: Video Is Rocking Email Campaigns
When you’re creating videos already, make sure you to incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from competition and get your message across.

11 Top Video Trends in 2018
1. Majority of consumers prefer video content to reading. Consumer preference will lead to video explosion in content marketing. Video will be used more for converting and lead generation. A lot of potential buyers don’t want to talk to salespeople. This is where video can influence sales in later stages.

The popularity of video also means that more content at the top of the funnel has to be in video format. In B2C it’s almost obvious. But B2B-people are people, too. Video content is more likely to keep the audience in the comfort zone, and they will not engage in system 2 thinking. System 1 autopilot mental state should lead to less critical thinking, less friction, and more conversions.

2. The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.

3. The acceptance of good enough production quality will lead to a massive amount of video content created ad-hoc on platforms like Facebook, Instagram, Twitter, etc.

4. This will lead brands to start thinking strategically about the video. How different video formats and channels can support each other. How to create cornerstone video content that can be atomized, expanded, and combined with other content formats. Finding ways to get the most mileage from their videos.

5. Storytelling will be more important than ever. People can read through a list of facts or instructions in an article but present that in a video, and you will lose your audience. The flow of the presentation and emotional connection to the viewer are going to make or break a video.

6. Testing in video marketing. There are no set rules of thumb. When brands are figuring out their approach to video a lot of experimenting needs to take place. Long vs. short versions in different channels. Animation, talking heads, actors, CGI. How to present introductions, hooks, and calls-to-action in the video.

7. Videos need to be optimized for specific platforms and different use cases. For example, sometimes we need to look at videos without sound. Subtitles or on-screen text that convey the message when there’s no sound. Research from TV ads shows better message recall when the ad has the same language subtitles.

8. Live video streams will become an important part of the video content. In its original live format and promoting the recorded material after the event. Bring live events to their audience, hold a live Q&A session, interviews with influencers help to engage and build brand awareness.

9. Video=Youtube. Facebook will try to take video leadership from Youtube. Youtube is a great place for independent content creators and brands to build their following. Monetization has a clear solution on Youtube and not on Facebook. Facebook needs to find a way to bring big Youtube stars to its platform.

10. Videos will also be used in personal sales and support. This can be done in two ways. First and the more scalable option is to use pre-recorded clips with sales or support people. The second option is to record short messages for specific needs so that (potential) customers can watch them at a convenient time.

11. The ROI of video marketing. Top of the funnel video content can be hard to measure, but more videos will be used in the sales process closer to the actual conversion. Video will speed up sales cycles as prospects think less and act sooner.

Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive!


Original Article: 8 Powerful Reasons You Need to Use Video Marketing [TRENDS]

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